Sample Instagram lesson from the Beauty As A Business curriculum.

The BAAB curriculum includes videos, worksheets, quizzes and discussion points to help your students build their social marketing skills.

Student-Generated Content: The underestimated social media strategy

Complete the form to attend the next Beauty As A Business webinar on October 28th at 1 PM ET. Slides will be emailed to registrants after the live event.

Needed Education

Teaching future hair and beauty pros to market themselves using social media.

Market Your School

Students learn to market themselves by marketing the school and student salon.

Prepare & Place Grads

Place more graduates by preparing them for life after the classroom.

Empowering Schools to Empower Students

Beauty As A Business empowers the hair and beauty pro to do what they’re passionate about by teaching them to use social media to showcase their work, connect with clientele, fill their schedule, and in doing so, build a lasting career in the industry. We know social media fame isn’t for everyone, but we believe every beauty professional should know how they can harness their online presence to build their dream job.

For years people have asked Oozle, “Can we record your trainings to show to everyone who joins our school or staff?” We did something even better. We created Beauty As A Business to develop the first-ever social media marketing curriculum specifically for the beauty pro. Then we created a content partnership with Pivot Point LAB to deliver 50+ lessons complete with videos, lesson plans, quizzes and activities all native to the platform your student already knows.